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The Four P's of Marketing
To continue my four part series of the four P's of marketing, we will discuss a marketing plan. We have covered the product and the pricing so far, so let's dive into this third part.
Planning is extremely important for marketing. A lot of what goes into planning is figuring out what will work. I always make sure to read reports from the National Association of Realtors. These reports show what is important to the consumer and what captures their attention.
I always make sure to read these reports when I'm structuring my marketing plan for the upcoming year. There is a great publication called Real Trends that predicts where the real estate market is headed. Just be sure to research what works.
We all know what has been historically successful in real estate, such as open houses, print ads and direct mail. The use of the internet has really turned this market upside down, and you need to have a marketing plan specifically for the internet. To illustrate just how widespread and popular the internet has become, look no further than current buying habits: The average home buyer looked at 22 homes 10 years ago, while nowadays the average home buyer looks at only 4.7 homes. This means that your home needs to be marketed well and staged well. You do not have a second shot at a first impression with our current market.
To make a good impression make sure you hire a professional photographer, and be prepared to repaint your home and do a very thorough cleaning. Try a virtual tour - research has shown that consumers love virtual tours.
Another consideration to think about is where you will be on the internet. My theory is to get my clients in front of as many potential buyers as possible. I would recommend posting pictures to every real estate site possible: Zillow, Trulia, Homes.com, etc. Find the website with the highest traffic, and list the home on that website.
The way that homes are marketed has changed. If your Realtor cannot keep up with the changing landscape of real estate and market your home online, then I would find a professional like myself who can do so.
I hope this information is useful to you. As always, if you're interested in buying or selling real estate in Rochester, then please contact me via email or phone.
To continue my four part series of the four P's of marketing, we will discuss a marketing plan. We have covered the product and the pricing so far, so let's dive into this third part.
Planning is extremely important for marketing. A lot of what goes into planning is figuring out what will work. I always make sure to read reports from the National Association of Realtors. These reports show what is important to the consumer and what captures their attention.
I always make sure to read these reports when I'm structuring my marketing plan for the upcoming year. There is a great publication called Real Trends that predicts where the real estate market is headed. Just be sure to research what works.
We all know what has been historically successful in real estate, such as open houses, print ads and direct mail. The use of the internet has really turned this market upside down, and you need to have a marketing plan specifically for the internet. To illustrate just how widespread and popular the internet has become, look no further than current buying habits: The average home buyer looked at 22 homes 10 years ago, while nowadays the average home buyer looks at only 4.7 homes. This means that your home needs to be marketed well and staged well. You do not have a second shot at a first impression with our current market.
To make a good impression make sure you hire a professional photographer, and be prepared to repaint your home and do a very thorough cleaning. Try a virtual tour - research has shown that consumers love virtual tours.
Another consideration to think about is where you will be on the internet. My theory is to get my clients in front of as many potential buyers as possible. I would recommend posting pictures to every real estate site possible: Zillow, Trulia, Homes.com, etc. Find the website with the highest traffic, and list the home on that website.
The way that homes are marketed has changed. If your Realtor cannot keep up with the changing landscape of real estate and market your home online, then I would find a professional like myself who can do so.
I hope this information is useful to you. As always, if you're interested in buying or selling real estate in Rochester, then please contact me via email or phone.
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